Intelligent digital infrastructure and data platforms to reduce data center energy consumption and carbon footprint. Expertise to help you uncover insights to enable data-driven sustainability.
Explore Sustainable SolutionsNavigating the private, hybrid, and multicloud landscape can be complex. Ensure your success with an integrated approach to modernizing core infrastructure, apps, and data to achieve your objectives.
See Modernize the Digital CoreAdapt to the needs of future workloads with a modern edge-to-core-to-cloud infrastructure that delivers efficiency, agility, and resilience.
Explore Modern InfrastructureSupport the evolving demands of today’s enterprise workloads with modern data infrastructure.
Explore App InfrastructureDeliver services through a centralized, infinitely scalable platform, providing native S3 integration, faster data access, and reduced TCO across hybrid and multicloud architectures.
See Cloud App InfrastructureManage IT service levels, not infrastructure, with a central operating model across data centers, the edge, and public clouds.
Hybrid Cloud InfrastructureExperience VMware with greater simplicity, resilience, and agility. Your workloads, at the right performance, and the right cost. It's all in the Power of +.
Visit Hybrid Cloud with VMwareMaximize the value, scalability, and flexibility of your data with EverFlex infrastructure, data protection, and storage as a service.
Explore EverFlex XaaSGain visibility, fuel analytics/data-driven decisions, and speed innovation. Data modernization services and DataOps solutions help you take control of your data, from edge to core to cloud.
Explore Data ModernizationProtect customer and user experience with solutions to drive agility and availability to meet fast changing needs, prevent downtime, and guard against cyberattacks and other threats.
Explore Data ProtectionDrive total data quality, and cut time to insight from weeks to hours, with Lumada DataOps. Democratize access, simplify management, reduce costs, automate scalability, and more.
Explore Intelligent DataOpsManage data across cloud environments with DataOps. Enable governance and compliance, reduce risk, and leverage tribal knowledge to drive better decisions, insight, and competitive advantage.
Explore Cloud Data ManagementBuild data lakes and warehouses and make data actionable using DataOps for superior onboarding, cost optimization, protection, and discovery, using accurate, relevant data.
Visit Data Lakes & WarehousesDeliver automated, agile data workflows, from edge to multicloud environments, regardless of data volume, variety, or velocity.
Explore Data IntegrationJump-start your AI-driven enterprise with advanced analytics and trusted solutions for achieving proven business outcomes.
Explore AI-Driven SolutionsBuild, modernize, and manage critical apps across the enterprise and ecosystem with agility, while driving innovation and reducing TCO.
See Application ModernizationComprehensive services to optimize resilience and cost for always-on business. Design, build, run, and operate workloads across private, public, hybrid, and multicloud environments.
Visit App Reliability CentersPlan and migrate to cloud, and build cloud-ready applications while ensuring business agility and elastic scalability.
Explore Cloud ModernizationStay ahead by building a business-centric, customized application portfolio with next-gen technologies, using modern engineering principles, automation, and expertise.
Explore Digital EngineeringMaximize value from SAP ERP applications with our expertise and support. Leverage data to drive insights and create innovative solutions to your toughest business challenges.
Explore SAP ERP ModernizationOptimize your Oracle applications with our expert support. Improve agility, performance, and results through better business decisions and processes.
Visit Oracle ERP ModernizationDigital transformation is accelerating across all industries, driving the need for greater innovation, agility and resilience. Get there faster with data-driven industrial operations.
Visit IoT Solutions OverviewSmart spaces are emerging everywhere. Get started creating yours, leveraging insights from video, Lidar, and IoT to create smart spaces that are healthier, safer, more sustainable, and more.
Explore Smart SpacesCreate competitive advantage via data-driven insight, automation, and processes. Address production challenges, enable visibility, improve loyalty with predictive models, and more.
Explore Manufacturing InsightsLeverage visual intelligence solutions to automate your infrastructure and asset inspection processes to reduce risk, improve public safety, and extend life cycles.
Explore Inspection InsightsDeploy data-driven asset health and performance insights to keep your assets delivering optimum performance, safety, reliability, and value with Lumada Asset Performance Management.
Explore Lumada APMLumada Field Services Management is a scalable, intuitive inspection, maintenance, and repair solutions that equips mobile users to execute work orders with optimal efficiency.
Explore Lumada FSMLumada Enterprise Asset Management enables industrial organizations to optimize outcomes by managing physical assets throughout their life cycle at reduced operating cost and capital investment.
Explore Lumada EAMTransform your business supported by a trusted partner with deep experience in every aspect of data operations, across multiple industries and technologies.
Industry Solutions OverviewThe future belongs to those who capitalize on change. The right partner can help you accelerate digital maturity, create real customer value, and steer your path to success.
Financial Services SolutionsCapitalize on the value of data from across the business ecosystem to enable superior outcomes. Create end-to-end visibility, resilience, and responsiveness to drive industrial digitalization.
Manufacturing SolutionsStreamline operations and accelerate energy transition to create competitive advantage and reduce risk in an increasingly complex and dynamic business environment.
Energy and Utilities SolutionsTurn massive data stores and types into opportunities using intelligent automation. Enable better decisions, gain deeper patient insights, improve lives, and enhance your organization.
Healthcare & Life SciencesIntegrate data from disparate sources to build a foundation for omnichannel retail success. Reveal unique insights, optimize operations and deliver superior customer experiences.
Retail Industry SolutionsLeverage data to build and support successful, healthy communities and economies using innovative data solutions for national, state, and local government.
Solutions for GovernmentEnhance transportation safety, efficiency, and experience, and enable digital innovation and monetization across the passenger travel, transit, freight, and logistics markets.
Solutions for TransportationOur commitment to innovation is why we're consistently ranked as the most reliable and trusted storage platform – and why 88% of the leading global banks trust their data to Hitachi Vantara.
Explore MoreFor the last 22 years we offer 100% data availability guaranteed on all VSP models. That’s why 85% of the Fortune 100 trust Hitachi storage.
Explore MoreUnleash the potential of your unstructured data, our integrated approach accelerates the value of data by combining enhanced cloud data management and accelerated performance to meet modern application demands.
Explore MoreTrusted for more than 40 years Hitachi ensures mainframe solutions are helping you get the most out of your data no matter it lives.
Explore MoreHitachi gives you to power to handle any type of workload challenge. From intelligent storage to automated disaster recovery, we have a simple solution for you.
Explore MoreThis is the software that provides all the awesome features for our storage platforms. From data replication to virtualization, SVOS delivers it all!
Explore MoreNow your storage is self-driving with AIOps management, analytics and automation. One management suite for all your storage solution needs.
Explore MoreDistributed applications need the right storage. VSS has full VSP integration with enterprise support running on prem or in the cloud.
Explore MoreEasily enhance data protection to support business continuity and cyber resilience in ways that work best for your business -- in the cloud and on-prem.
Explore MoreData experienced with an intelligent data management platform driving revenue growth, business optimizations and improved customer experiences.
Learn MoreIntelligent data discovery and transformation improves productivity by revealing insights more quickly to make your business smarter.
Learn MoreRapidly build and deploy data pipelines for end-to-end data integration and analytics at enterprise scale. Integrate data lakes, data warehouses, and devices, and orchestrate data integration flow across all environments.
Explore MoreData intelligence delivered across all structured and unstructured data. A data culture fostered by trusted & actionable data with observability, lineage, quality and reliability.
Learn MoreReduce Hadoop infrastructure costs with an intelligent data tiering solution using object storage for seamless application access.
Explore MoreIoT application assembly and enablement for enterprise-wide industrial data operations and information fusion. Power reliable and actionable insights for sustainable performance improvements.
Explore MoreAccelerate and scale operations application deployment with a complete IIoT data platform framework, including core, gateway, digital twins, and machine learning (ML) services.
Explore MoreToolkits that simplify industrial IoT software solutions delivery with packaged digital twins, machine learning (ML) services, and deployable ML models.
Explore MoreXaaS: Your infrastructure, only better. Get the ability to scale as needed, guaranteed SLAs, and pay-as-you-go pricing to align IT costs with your business.
Explore MoreFast and flexible cloud consumption subscription service for storage. Enjoy proven performance of pay-as-you-grow storage and agile storage services with a cloud-based self-service management console.
Explore MoreLevel up data protection quickly and easily with cloud-managed pay-as-you-go, OPEX options for hybrid environments.
Explore MoreHitachi Vantara Professional Services will help accelerate your digital infrastructure deployment, speeding your benefits and providing you the skills to adapt and optimize IT change.
Explore MoreBringing the power of cloud to thousands of customers like you, innovative converged and hyperconverged solutions that increase product release velocity, simplify cloud operations, and reduce TCO.
Explore MoreRedefine enterprise IT with best-in-class performance and availability for your most critical business applications.
Explore MoreSimplify, scale, and save with next-gen HCI appliances delivering low-latency infrastructure and advanced policy-based automation to modernize IT.
Explore MoreIncrease business agility and automation with a seamless hybrid cloud powered by VMware Cloud Foundation.
Explore MoreFlexibility, scale, and performance to make tomorrow's technology work for you today.
Explore MoreAI-driven image-based inspection automates defect detection for equipment assets to lower costs, reduce risks, and enhance worker safety.
Explore MoreComprehensive services to optimize resilience and cost for always-on business. Design, build, run, and operate workloads across private, public, hybrid, and multicloud environments.
Visit App Reliability CentersTransform cloud financial management with complete visibility into cloud usage and costs.
Explore FinOps ServicesA range of options to help you reinvent, innovate, transform, and scale. Rely on our global network of experts, supported by powerful assets, platforms, and partnerships.
Explore Consulting ServicesYour digital transformation journey starts here with experts ready to help you drive innovation, superior business outcomes, and value.
See Digital Strategy ServicesRearchitect core applications to optimize resilience and scalability, and drive superior experiences and innovation from the ground-up.
Learn About App ModernizationFast track cloud transformation by moving applications and workloads using our end-to-end cloud modernization services.
Explore Cloud ModernizationBuild exceptional real-time, data-driven experiences to drive customer and brand engagement while improving growth and business value.
Visit Digital Experience Services.Engage experts to create a modern data fabric, institute governance and DataOps, improve decision making, and optimize the value of enterprise data.
Learn About Data ModernizationThe experience, analytics, frameworks, and organizational knowledge to extract superior insight and value from your data, fueling competitive advantage and business growth.
Explore AI & Insights ServicesMaximize value from SAP ERP applications with our expertise and support. Leverage data to drive insights and create innovative solutions to your toughest business challenges.
Explore SAP ERP ModernizationOptimize your Oracle applications with our expert support. Improve agility, performance, and results through better business decisions and processes.
Visit Oracle ERP ModernizationDigitize your physical operations and assets to achieve data-driven modernization and achieve next-level business outcomes and ROI through industry-tested consulting services.
Learn More About IoT ServicesStreamline IT operations, enhance performance and agility, and drive growth with managed services for application and infrastructure management.
Explore Managed ServicesAccelerate depolyments and migration for improved operational efficiency and reduced TCO, with a range of Edge to Cloud Infrastructure Services.
Explore Edge to Cloud ServicesImprove competitive advantage and control of your infrastructure and service levels with expert strategy, design, and operational services.
Visit Infrastructure ServicesDeliver superior uptime while reducing risk with a range of data migration, storage implementation, data protection, and workflow automation services .
Explore Services for StorageSimple, seamless deployment and control of your complex private, hybrid, and multicloud Kubernetes environments and associated enterprise application ecosystems.
Learn About Kubernetes ServiceFree your own people to focus on driving innovation and growth with a variety of service levels and options to proactively prevent issues or disruptions to your business.
See Customer Support ServicesSingle point of contact and VIP support for ongoing guidance, best practices, and managing feature requests. Ideal for complex data management, integration, IoT, and analytics initiatives.
Lumada & Pentaho Support ServicesFlexible, expert tiered service portfolio designed to help you save time, control costs, and accelerate responses to your unique business and technical requirements and challenges
Visit Preferred Customer ServicesA variety of options for every step in your learning journey. Get up-to-speed fast, become a product or solution expert and get the most out of your valuable investment.
Learn More About TrainingComprehensive, two-tiered program to build your expertise and advance your goals and career. Track your progress and gain recognition through professional certifications and digital badges.
Learn More About CertificationGrow your business with our simple and profitable Partner Program. Our partner-centric approach means we're here to help you succeed.
Your Next OpportunityBenefit from solutions built with top technology and cloud partners that accelerate time to value and reduce risk.
Meet our Technology AlliancesTransform your business with Hybrid Cloud Services from our ecosystem of Cloud Service Providers with as-a-Service solutions that are flexible, predictable, secure and efficient.
Meet our Cloud Service ProvidersAccelerate your digital journey and gain competitive advantage with business and IT services that transform your business.
Meet our Global System IntegratorsMaximize the value of your technology investments with services that deliver outcomes for your business.
Meet our Service Delivery PartnersFind Hitachi Vantara authorized partners who are qualified to help meet your unique business needs.
Find an Expert PartnerDevelop new opportunities and accelerate your sales with configuration tools, demos, training, incentives and more.
Login NowHitachi Vantara, a wholly-owned subsidiary of Hitachi Ltd., delivers the intelligent data platforms, infrastructure systems, and digital expertise that supports more than 80% of the fortune 100. Learn how Hitachi Vantara turns businesses from data-rich to data-driven through agile digital processes, products, and experiences.
Explore CompanyHitachi Vantara, a wholly-owned subsidiary of Hitachi Ltd., delivers the intelligent data platforms, infrastructure systems, and digital expertise that supports more than 80% of the fortune 100. Learn how Hitachi Vantara turns businesses from data-rich to data-driven through agile digital processes, products, and experiences.
Explore CompanyAt Hitachi Vantara, Tom Christensen works in the information technology and services industry. He has 30+ years of skilled experience in modernizing data center from infrastructure including compute and storage to hybrid-cloud and multi-cloud, application modernization, solution applications, DataOps, and big data analytics. Tim is a blogger and advocate for social innovation.
The latest report from the United Nations on the science of climate change speaks to the criticality of preventing the earth from warming more than 1.5°C and is a “dire warning about the consequences of inaction.”
In Climate Change 2022, from the U.N.’s Intergovernmental Panel on Climate Change’s (IPCC), the group calls on governments and businesses to act immediately to drastically reduce their carbon emissions within the decade. And with so many technical innovations, expertise, and best practices readily available, there is no excuse or rationale to not get started on such projects today.
Sustainability is already a megatrend in the IT sector and many organizations around the globe are training their efforts on the data center – an area rife with challenges and opportunities. Based on my countless interactions with customers, here are a few areas to consider when approaching decarbonizing the data center:
Laying out an IT strategy for businesses to navigate sustainability is a book-length conversation. It starts with application modernization of workloads to reduce operating system overhead and the infrastructure footprint. In some cases, app modernization alone can provide up to 50% saving of server capacity. The process also enables businesses to start breaking down data silos. When this occurs, they are able to extract and enhance data insights across the organization and automate daily tasks both of which can offer savings and agility in the organization.
Digital systems providers have a role to play in sustainability, as well. The information and communication sector is forecasted to account for up to 3.9% of global emissions in 2021. Consider that more than 80% of the value-chain CO2 emissions of a storage product are related to its use after it is sold. For this reason, to reduce emissions across the entire value chain from cradle to grave, is crucial to reducing CO2 emissions not just during production but also during the stage of use. Replacing the infrastructure with eco-friendly systems is more than worth considering.
Our Storage Virtualization Operating System (SVOS), for example, can help reduce the CO2 emissions with such innovations as enhanced data reduction technology, which lets customers store more user data on the purchased capacity. In some use cases a 65% reduction in electricity consumption will reduce CO2 emissions by 65%, as well. With storage virtualization we can apply these technologies to existing storage systems with the same reduction rate.
Another ability is the non-disruptive replacement of the storage controller to next generation systems without the need for data migration. Doing so enables organizations to avoid the time-consuming data migration project that requires old and new systems to run in parallel throughout the migration phase. Such processes consume a lot more power and require additional cooling and floorspace, as well, not to mention they can take months to complete.
For example, we conducted a data center assessment for a customer recently and showed that a storage NVMe flash configuration created 2.5 times more CO2 compared to an SSD with SAS interface solution. The point is, with the right insight and guidance, CO2 emissions can be driven down.
At Hitachi Vantara, we take a holistic approach to the challenge and attack carbon on multiple levels. From decarbonizing our offices and our factories, to developing new low-carbon infrastructure, we are walking the sustainability talk. In fact, between generations of our storage solutions, we cut carbon emissions between 30% to 40% compared to previous models – this includes in the procurement of raw materials, production, transportation, five years of use and final recycle. These advances can help organizations achieve more by using digitalization to visualize the environmental impact and reduce the impact through the proper use of the infrastructure.
To be vigilant and work constantly to reduce CO2 emissions in the value-chain, from generation to generation, is one thing. But to guide and help customers gain a better understanding of their current CO2 emissions in the data centers, is another. Again, at Hitachi Vantara, we help organizations extract insights from data strewn across the organization to ensure the journey to becoming a carbon-neutral data center is smooth. For example, we offer a custom analytic portal that provides an overview of the past, current and future energy consumption – covering electricity, CO2 emission, carbon footprint, and potential cost savings – in a single view.
It is clear that savings are substantial when implementing modern eco-friendly technology in combination with simplification, consolidation, and automation. In another data center assessment that we ran recently, we wanted to illustrate the potential yearly environmental and economic impacts of an eco-friendly infrastructure.
In it, we showed that the customer’s current annual spending of about $2.5US million could be reduced to $1.1US million.
To be sure, reducing carbon emissions in the data center is not only possible, but it’s economical. Start your project today, for the sake of your business and the planet.
Be sure to check out Insights for perspectives on the data-driven world.
Savvy use of data is the key to understanding supply and demand, price points and where infrastructure needs to be updated or deferred.
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