Marketing Automation Leader Delivers Analytics | Hitachi Vantara
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Marketo, Inc.

Marketing Automation Leader Delivers Analytics

Marketo, Inc.

INDUSTRY

Information Technology

SOLUTIONS

Data Management and Analytics

SOFTWARE

Lumada Data Integration

Lumada Analytics

Challenge

Challenge:

Deploy a cost-effective, embedded business analytics suite that could deliver dashboards and reports.

Solution

Solution:

Pentaho Data Integration and Pentaho Business Analytics, including reporting, analysis and dashboards.

Outcomes

  • Provides Marketo customers with ad hoc reporting, dashboards and more.
  • Extends the breadth of the Marketo product suite.
  • Delivered on go-to-market time of eight weeks.
  • Saves time and money compared to internal development.

The Challenge: Find a Cost-Effective Solution With Embedded Business Analytics

Marketo is a leader in SaaS marketing automation solutions focused on account-based marketing.

As a leader in marketing automation, Marketo needed an embedded business analytics suite that could deliver dashboards and reports. In addition, the company wanted a solution that could be implemented both at a lower cost and with less latency than architecting an in-house analytics solution.

Pentaho delivered a feature-rich product to the market in just eight weeks.

- Simon Lee, Business Intelligence Engineer, Marketo

The Solution: Pentaho Data Integration and Pentaho Business Analytics

To meet the need for a cost-effective solution with embedded business analytics, Marketo chose Pentaho Data Integration and Pentaho Business Analytics, including Pentaho reporting, analysis and dashboards. Pentaho offered flexible and extendable architecture, product roadmap transparency, easy and straightforward security and user-authentication integration, and a positive user experience.

The company also participated in Pentaho’s OEM program and engaged Pentaho professional services, including support, on-site training and consulting.

The Outcome: Increased Analytics Capabilities for Marketo Customers

After embedding Pentaho Data Integration and Pentaho Business Analytics into its new solution, Marketo gave customers the ability to create ad hoc reports, dashboards and slice-and-dice data. The embedded solution was delivered in just eight weeks, saving time and money compared to internal development, which would have taken four full-time engineers more than three months to complete. The new product also helps to extend the breadth of the Marketo’s product suite.

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